Identify the most promising markets for your export business.
There are many international business opportunities. Which one(s) should you prioritize? For which products or services should you target your export? From what criteria should you maneuver? By answering these questions, you will be able to choose the most appropriate product–market combinations for your business based on a rigorous approach and not merely on your personal instincts.
- Conduct a preliminary search for information gathering on the targeted markets.
- Establish selection criteria.
- Complete the relevant decision matrix exercise.
- Write a recommendation report.
- Countries technical sheets/records (maximum: 5).
- Decision matrix.
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