PRESENT IN MORE THAN 14 COUNTRIES
EXPORTER SINCE 2016
Optimizing store execution for more uniformity; that was Marc Gingras’ mission and main goal when he founded Foko Retail in 2016. Since then, Foko Retail has developed a truly unique digital platform optimizing communication between retail head offices and their stores.
Founder of his first company Tungle (calendar management platform sold to RIM in 2011), Marc Gingras explains the importance of being well surrounded, because “working in collaboration with a team that effectively questions the development of the product allows the company to evolve in a healthy way. It is this precise to continuously rethink ourselves that allows us to surpass the competition today. ”
Born global, the Foko app is now used on three continents and by more than 60 renowned retail brands, such as DAVIDsTEA, Helly Hansen, Club Monaco and Whole Foods Market. Foko has established itself in the market by developing an application adapted to the new generation of workers, a tool that millennials like to use every day for their work.
Brands must create a consistent customer experience across all channels, what experts call “omnichannel retailing”, while meeting the regional needs and differences of outlets and stores. This is exactly what the Foko app accomplishes. The software has been designed and inspired by applications like Instagram and Whatsapp, making it user-friendly and intuitive. Imagine being able to work as a team on social networks, but internally!
2018: A pivotal year for Foko Retail
The Gatineau company is now an export leader: 95% of their income comes from abroad. After the United States and Latin America, Foko conquered Europe in 2018. Thanks to the market research and the business plan undertaken with Export Outaouais, Foko Retail was able to quickly grow its brand on the old continent which now represents about 30% of their overall sales.
Winner of the Coup de Coeur award at the MercadOr de l’Outaouais in 2018, Foko shines in the Outaouais and around the world!
“The Foko Retail platform is reinventing in-store execution and helping retailers around the world to transform their businesses by allowing them to be more reactive, transparent and focused on what matters most, namely the customers’ experience. ”
Marc Gingras, CEO and founder